The Convergence Culture

"Define media...on the first, a medium is a technology that enables communication; on the second, a medium is a set of associated "protocols" or social and cultural practices that have grown up around that technology." Jenkins, Convergence Culture

As a young adult with my eyes set on becoming a productive member of the creative society I understand that we have entered a new phase within the creative circle, participation. Especially in the digital realm we see more and more young creatives expressing their imagination through the convergence of different media types; taking the old and making it new once again, participating.

The new social "protocol" in digital media is the remix. Taking a brand or video and putting your own spin on it. Lawrence Lessig, author and professor, gives a TED talk on remixing and the laws that choke creativity.